Mobile App Users Warm to Rewarded Video

But interstitials and some types of video ads were seen less favorably In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to Read more…

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Twitter Eyed for UK In-Stream Video Ad Rollout

Format would be an added boost to UK’s fast-rising video ad spending After quietly testing in-stream video ads with UK media brands since summer, Twitter is expected to formally announce their wide availability in the country at this week’s IAB Digital Upfronts, according to Campaign. Twitter’s potential unveiling might help Read more…

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