Six Digital Video Trends for 2018

What will social video look like? Is “peak TV” past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018. No. 1: Connected TV Advertising Will Start to Scale In 2018, eMarketer estimates, 181.5 million Read more…

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Mobile App Users Warm to Rewarded Video

But interstitials and some types of video ads were seen less favorably In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to Read more…

By admin, ago