Programmatic

US Programmatic Ad Spending Figures

By 2019, 83.6% of US digital display ad dollars will transact programmatically US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. US Read more…

By admin, ago
Programmatic

Understanding Header Bidding

Different ad buyers feel the effects of header bidding differently To understand how ad buyers are implementing header bidding, it’s critical to have foundational knowledge of what header bidding is and how it works. At its core, header bidding is a programmatic tool that allows publishers to offer ad inventory Read more…

By admin, ago