Badania

The State of Video Ad Viewability in 2017

In 2017, YouTube ad viewability continued to lead the industry. The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. Across the rest of the web and apps, average video ad viewability is 66%. For all video ads, mobile and tablet continue to Read more…

By admin, ago
Badania

Only 34% of Facebook Ad Sales Conversions Are Via Mobile

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014’s fourth quarter, just 34 percent of the social media giant’s conversions—either a sale, download or completed lead-gen form—came from smartphones and tablets. This new stat, from Marin Software’s quarterly Global Online Advertising Index, means nearly two-thirds of Read more…

By admin, ago