Bluetooth Low Energy beacons hold promise for sectors other than retail and will transform how businesses operate
There’s been a lot of noise about iBeacons since they launched with iOS7 last summer, and much of the discussion has focused on how they benefit retailers and add to the in-store shopping experience. Earlier this year, EMA Retail Research released the findings of a survey of 50 international retailers. It reported that 55% already have their own smartphone apps, 87% are using digital strategies to increase revenues whilst four-fifths of the chains said they expect these strategies to increase footfall.
At their core, Bluetooth Low Energy (BLE) beacons are simply communication tools that interact with other devices by sending a signal over a Bluetooth Low Energy connection. They make it effortless and economical to connect with more than 300 million smartphones running Apple i0S7 or Android Jelly Bean 4.3 and enables businesses to set up transmitters which can alert nearby smartphones to their presence.