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60 proc. wydatków na reklamę internetową w USA trafia do Google i Facebooka.

Według prognoz firmy analitycznej eMarketer w 2017 roku Google i Facebook zdobędą 60 procent wszystkich wydatków reklamowych w segmencie cyfrowym w Stanach Zjednoczonych. Największym beneficjentem będzie Google, którego przychody reklamowe szacuje się na 35 miliardy dolarów. – Obie firmy dają marketerom znakomite możliwości bardzo precyzyjnego dotarcia do swoich potencjalnych i Read more…

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The State of Video Ad Viewability in 2017

In 2017, YouTube ad viewability continued to lead the industry. The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. Across the rest of the web and apps, average video ad viewability is 66%. For all video ads, mobile and tablet continue to Read more…

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Mobile Ad Market Soars 105% in 2013

Mobile ad spending on pace to reach $31.45 billion this year Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad Read more…

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Jaki będzie net w 2015 wg Google

The world in 2015 according to Google by Neville Hobson A little more real-world influenced, Google CEO Eric Schmidt has some down-to-earth predictions for the next five years… 1. Five years from now the internet will be dominated by Chinese-language content. 2. Today’s teenagers are the model of how the Read more…

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