Tag Archives: app

Mobile ASO – narzędzia i sposoby na dotarcie do większego grona użytkowników

Wielu zapewne zdaje sobie sprawę, że pozyskanie ponad przeciętnego ruchu na swojej stronie www odbywa się np. dzięki dobrej optymalizacji strony pod kątem wyszukiwań organicznych – SEO. Termin, który nie jest już tak mocno znany i oczywisty to – ASO (App Store Optimization). Co więc takiego kryje się za tym pojęciem?

Przede wszystkim warto zwrócić uwagę na fakt, że samo stworzenie aplikacji mobilnej i umieszczenie jej w sklepie nie zawsze zapewni jej świetlaną przyszłość, pełną pokaźnej liczby pobrań oraz ocen “five stars”. Mamy obecnie do czynienia ze zbyt dużą konkurencją w marketach byśmy mogli bez większego wysiłku pozyskiwać nowych użytkowników. Należy więc skupić się na optymalizacji aplikacji w sklepie (ASO), aby przyczynić się do zwiększenia liczby pobrań, poprawienia pozycji czy też uzyskania lepszych opinii i wyższych ocen. Pierwszy etap to oczywiście umieszczenie aplikacji w sklepie – i już na tym etapie powinniśmy zadbać o kilka istotnych elementów, takich jak.:

1. Stworzenie odpowiedniego tytułu aplikacji, który powinien mieć jasny przekaz oraz krótki opis czym właściwie jest dana aplikacja. Przykład: Chrome – web browser by Google.

by: Cezary Jarosz
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10 Tips to increase App Store Ranking

1. Use the title to your advantage
Apps can have pretty long titles. Make sure to take advantage of this. Instead of just naming your app “Pirates” instead name it “Pirates: A fun and free game” for example. This makes sure people searching for any of the words can find you through their searches. This in turn leads to more visibility and more downloads. More downloads in turn leads to higher ranking.

2. Have relevant keywords in the app description
Similar to the above point you need to take advantage of the description. If you have a game you might want to have “fun”, “action”, “fps” and so on in your description. However you don’t need to have “fun game”, “action game” separate. It should look like this: “fun, game, action”. Also, the words in your title doesn’t need to be in the app description. Use this space for other words!

3. Use Facebook Connect
If your app is connected to the users Facebook account their friends will see that they are using it. They can also invite their friends via Facebook. This will lead to more downloads. You should also mention something about Facebook in your description, your Facebook Fan Page or the ability to follow your Facebook friends for example. By doing this you might rank on the search term “Facebook” which is one of the most searched apps.

4. Have a free version

See more at: http://www.itaxsmart.com

21 Ways to Promote Your Mobile App

2013 is mobile’s year (finally). As a marketer, it’s critical to understand your audience’s mobile usage to ensure they can find you when, where and how they’re looking for your business on the device of their choice.

Not all mobile entryways are created equal.

1 out of every 3 visitors to the average retail website is mobile only according to comScore. This means that you must provide an optimal mobile experience or you’ve lost a third of your potential audience. To that end, you need to know what device your prospects are using.

78% of smartphone users access a retail site via a mobile app. This makes sense since smartphone users are on-the-go seeking targeted information using less data that a mobile app provides.
56% of tablet users access a retail site via a mobile browser. Known as couch commerce, tablet users are in a shopping mode where they’re researching different options.

ComScore data also shows that 63% of mobile commerce (aka m-commerce) happens on a smartphone, underscoring the need to provide a mobile app as well as a mobile website. (As a point of reference, here’s additional mobile data.) But you need more.

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Mobile App Marketing Tips

When you are done with development of the app, the very thought that creeps your mind is, ‘how am I going to make people buy it?’.

With more than 2 million apps on App Store and Google Play combined, it becomes paramount to let the smartphone users know about your app. Where most of the apps fail to grow in the market is due to lack of awareness. Even though your app is amazing and has lot of potential to solve the users problems, people don’t use it just because they do not know about it!

Here are few of the marketing tips that can help you bring your app in a lime light.

App Store Optimization (ASO):
This is the most powerful tool that can be used to make your app stand distinct among the crowd of apps. It has been seen that most of the users search their respective app stores when they are in need of any app. So, as a marketer, it becomes essential for you to easily get listed among the first few search results.

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