Badania

Mniejsze reklamy są jednak efektywniejsze

Mniejsze formaty reklam internetowych są skuteczniejsze niż ich większe odpowiedniki – brzmi wniosek z badania przeprowadzonego przez firmę Dynamic Logic. Najlepsze efekty w kampaniach brandingowych notują formaty: 234×60 i 180×150, aczkolwiek co podkreślają autorzy badania, liczy się również kształt i umiejscowienie witryny na stronie oraz kreatywność twórców. Całość znajdziesz na: Read more…

By admin, ago
Badania

What People Are Tweeting About

Finding the signal in the noise What is the purpose of Twitter? Social media marketers have been trying to answer that question as they use the microblogging service to promote their brands and products. The general wisdom is that Twitter is great for conversations and self-promotions. But critics of the Read more…

By admin, ago
Badania

How Helpful Is Live Chat?

Very—for some issues, at least Some e-commerce sites looking for a way to deal with confused or inquisitive online shoppers have begun offering live chat capabilities, where shoppers can interact with customer service representatives in real time to ask questions or get help. Bold Software, creator of one such e-commerce Read more…

By admin, ago
Badania

Focusing on Social Networks

They do it all Universal McCann’s “Power to the People: Social Media Tracker” study, now in its fourth year, indicates that social networks continue to climb in popularity around the world. But the research firm believes a change is happening in social media: Internet users are “starting to focus their Read more…

By admin, ago
Badania

Health and Pharma Still Hot Web Topic

Who isn’t a “cyberchondriac”? Internet users have long relied on the Web as a repository of health information. Searching health portals to check on mysterious symptoms, finding support groups for chronic illnesses, getting direct-to-consumer info straight from pharma companies—all have been common practice for a majority of Web users. To Read more…

By admin, ago