Rosnąca popularność urządzeń przenośnych z dużymi ekranami ma coraz większy wpływ na segment reklamy mobilnej – wynika z raportu firmy Adobe. – Współczynnik zaangażowania i konwersji w tych urządzeniach jest uderzający – podkreśla Tim Waddell, dyrektor marketingu w Adobe. Dane zebrane za pomocą narzędzi Adobe Media Optimizer i Adobe Social Read more…
Today we have some fresh and proven tips on how to effectively communicate with your clients in sales negotiations. Read on and improve your sales skills with our New Business and Analytics Manager. Effectiveness guaranteed! Building relations with a client requires a lot of work and engagement. Not everyone is Read more…
Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014’s fourth quarter, just 34 percent of the social media giant’s conversions—either a sale, download or completed lead-gen form—came from smartphones and tablets. This new stat, from Marin Software’s quarterly Global Online Advertising Index, means nearly two-thirds of Read more…
Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015, according to a new forecast from eMarketer, which for the first time breaks out mobile phone Facebook users by country. Over 70% of all Facebook users globally will Read more…
The best of mobile marketing 2014 from Monika Mikowska by Monika Mikowska
