Over the past few years, the internet has evolved from a text-based medium to the new TV. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as Read more…
W III kwartale 2017 roku Facebook zanotował przychody w wysokości ponad 10,3 miliarda dolarów, a zysk netto skoczył do 4,7 miliarda. Liczba użytkowników odwiedzających serwis co miesiąc przekracza obecnie 2 miliardy. Przychód Facebooka sięgnął w III kwartale 2017 roku 10,33 miliarda dolarów. To o 47 proc. więcej w porównaniu z Read more…
Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness. Tom Alexander, founder and CEO of video advertising platform PK4 Media, spoke with eMarketer’s Sean Creamer about why the best metric for measuring success depends Read more…
Ecommerce giant is said to be looking into video ads Amazon is reportedly in talks to incorporate more advertising within its video content. While Amazon is first and foremost known as an ecommerce vehicle, it also generates significant digital ad revenue. eMarketer estimates that US digital ad revenues for the Read more…
