US Programmatic Ad Spending Figures

By 2019, 83.6% of US digital display ad dollars will transact programmatically US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. US Read more…

By admin, ago

Mobile App Users Warm to Rewarded Video

But interstitials and some types of video ads were seen less favorably In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to Read more…

By admin, ago