Badania

Health and Pharma Still Hot Web Topic

Who isn’t a “cyberchondriac”? Internet users have long relied on the Web as a repository of health information. Searching health portals to check on mysterious symptoms, finding support groups for chronic illnesses, getting direct-to-consumer info straight from pharma companies—all have Read more…

By admin, ago
Badania

Who Uses Social Networks?

Big gains among older users Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often. According to the “Consumer Internet Barometer” report from TNS and The Conference Board, 43% of US Internet Read more…

By admin, ago
Badania

Click! So What?

Gian Fulgoni Chairman comScore eMarketer: Have we moved away from the click as a proxy for online advertising effectiveness? Gian Fulgoni: Publishers would be out of their minds to take an average click rate of 0.1% to an advertiser or Read more…

By admin, ago