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Health and Pharma Still Hot Web Topic

Who isn’t a “cyberchondriac”? Internet users have long relied on the Web as a repository of health information. Searching health portals to check on mysterious symptoms, finding support groups for chronic illnesses, getting direct-to-consumer info straight from pharma companies—all have been common practice for a majority of Web users. To Read more…

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Who Uses Social Networks?

Big gains among older users Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often. According to the “Consumer Internet Barometer” report from TNS and The Conference Board, 43% of US Internet users visited social networking sites in Q2 2009. …. Most Read more…

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Click! So What?

Gian Fulgoni Chairman comScore eMarketer: Have we moved away from the click as a proxy for online advertising effectiveness? Gian Fulgoni: Publishers would be out of their minds to take an average click rate of 0.1% to an advertiser or an agency and say, “Here’s an indication of advertising effectiveness.” Read more…

By admin, ago
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How Can Advertisers Get Through to Teens?

Online ad acceptance low The first generation to grow up digital is online nearly all the time. According to the “Teen Advertising Study” by Fuse Marketing and the University of Massachusetts Amherst, 45% of US teen Internet users were heavy users of the Web. Całość znajdziesz na: emarketer.com

By admin, ago