Badania

Social Media Users Want to Be Heard

While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium—for better and for worse. Users want to be heard. Overall, 45% reported liking when others notice them—leading some Read more…

By admin, ago
Badania

Do You Know Who’s on Twitter?

Demographics and usage habits of the microblogging crowd Twitter has experienced explosive growth in 2009. According to “An In-Depth Look Inside the Twitter World,” from Sysomos, 72.5% of all Twitter users joined the service in the first five months of this year. Who are they? More than one-half of all Read more…

By admin, ago
Badania

Mniejsze reklamy są jednak efektywniejsze

Mniejsze formaty reklam internetowych są skuteczniejsze niż ich większe odpowiedniki – brzmi wniosek z badania przeprowadzonego przez firmę Dynamic Logic. Najlepsze efekty w kampaniach brandingowych notują formaty: 234×60 i 180×150, aczkolwiek co podkreślają autorzy badania, liczy się również kształt i umiejscowienie witryny na stronie oraz kreatywność twórców. Całość znajdziesz na: Read more…

By admin, ago
Badania

What People Are Tweeting About

Finding the signal in the noise What is the purpose of Twitter? Social media marketers have been trying to answer that question as they use the microblogging service to promote their brands and products. The general wisdom is that Twitter is great for conversations and self-promotions. But critics of the Read more…

By admin, ago
Badania

How Helpful Is Live Chat?

Very—for some issues, at least Some e-commerce sites looking for a way to deal with confused or inquisitive online shoppers have begun offering live chat capabilities, where shoppers can interact with customer service representatives in real time to ask questions or get help. Bold Software, creator of one such e-commerce Read more…

By admin, ago