Badania

Click! So What?

Gian Fulgoni Chairman comScore eMarketer: Have we moved away from the click as a proxy for online advertising effectiveness? Gian Fulgoni: Publishers would be out of their minds to take an average click rate of 0.1% to an advertiser or an agency and say, “Here’s an indication of advertising effectiveness.” Read more…

By admin, ago
Badania

How Can Advertisers Get Through to Teens?

Online ad acceptance low The first generation to grow up digital is online nearly all the time. According to the “Teen Advertising Study” by Fuse Marketing and the University of Massachusetts Amherst, 45% of US teen Internet users were heavy users of the Web. Całość znajdziesz na: emarketer.com

By admin, ago
Badania

Why E-Mail Subscribers Unsubscribe

E-mail marketing is one of the more effective and less expensive ways to retain and engage customers. In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US. In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house Read more…

By admin, ago
Badania

Online Marketing Effectiveness

Search is first. What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-eight percent of marketers said that search engine optimization (SEO) was the Read more…

By admin, ago
Badania

Surprise: Online Advertising Down

Asked about a possible recession early in 2008, IDC analyst Karsten Weide said, “We think there will be some effect on advertising spending overall, but online ad spending will almost be unaffected—even if there’s a depression.” What a difference a year makes. According to the Interactive Advertising Bureau (IAB) and Read more…

By admin, ago