E-mail marketing is one of the more effective and less expensive ways to retain and engage customers.

In fact, early this year comScore found that e-mail had a 4.4% sales conversion rate in the US.

In a survey by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great ROI.”

CMOs told Epsilon researchers that e-mail was the marketing tactic that they would cut last—but that doesn’t mean subscribers don’t cut e-mail newsletters.

“Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”

Całość znajdziesz na: emarketer.com

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