New report shows they have multiple concerns with agencies
According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships.
Infectious Media interviewed 200 marketers in the North America; Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) regions as a part of a survey about their experiences working with agencies on programmatic advertising.
Another 74 percent of marketers claimed that transparency issues—namely that agencies do not report all of their financial data—linger. When it comes to measurement, 73 percent of marketers said that agencies are not equipped to measure programmatic advertising correctly.
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