Different ad buyers feel the effects of header bidding differently

To understand how ad buyers are implementing header bidding, it’s critical to have foundational knowledge of what header bidding is and how it works.

At its core, header bidding is a programmatic tool that allows publishers to offer ad inventory to programmatic buyers first, before consulting their ad server.

Those are just some of the conclusions from eMarketer’s new report, “Header Bidding for Ad Buyers: What Brands, Agencies and Buy-Side Platforms Need to Know.”

See more at: emarketer.com


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