Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014’s fourth quarter, just 34 percent of the social media giant’s conversions—either a sale, download or completed lead-gen form—came from smartphones and tablets.

This new stat, from Marin Software’s quarterly Global Online Advertising Index, means nearly two-thirds of all Facebook ad conversions are happening on desktops even though the digital platform’s usage is increasingly skewing toward mobile.

The same study found that 39 percent of clicks on paid search ads from sites like Google were via mobile devices, yet 31 percent of the paid search category’s purchases came from mobile viewers. So the clicks/conversions ratio clearly favors Google over Facebook.

See more at: adweek.com


Leave a Reply

Your email address will not be published. Required fields are marked *

Comment Spam Protection by WP-SpamFree

Related Posts

Marketing

AppNexus and Rubicon Project launch Prebid.org

AppNexus and Rubicon Project launch Prebid.org hailing open-source approach to header bidding AppNexus, Pubmatic and Rubicon Project have announced the official launch of Prebid.org, an independent organization aimed towards helping adtech players and premium publishers Read more…

Badania

The State of Video Ad Viewability in 2017

In 2017, YouTube ad viewability continued to lead the industry. The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. Across the rest of the web and apps, Read more…

Badania

Adobe: większe ekrany mobilne napędzają rynek reklamy

Rosnąca popularność urządzeń przenośnych z dużymi ekranami ma coraz większy wpływ na segment reklamy mobilnej – wynika z raportu firmy Adobe. – Współczynnik zaangażowania i konwersji w tych urządzeniach jest uderzający – podkreśla Tim Waddell, Read more…