2013 is mobile’s year (finally). As a marketer, it’s critical to understand your audience’s mobile usage to ensure they can find you when, where and how they’re looking for your business on the device of their choice.

Not all mobile entryways are created equal.

1 out of every 3 visitors to the average retail website is mobile only according to comScore. This means that you must provide an optimal mobile experience or you’ve lost a third of your potential audience. To that end, you need to know what device your prospects are using.

78% of smartphone users access a retail site via a mobile app. This makes sense since smartphone users are on-the-go seeking targeted information using less data that a mobile app provides.
56% of tablet users access a retail site via a mobile browser. Known as couch commerce, tablet users are in a shopping mode where they’re researching different options.

ComScore data also shows that 63% of mobile commerce (aka m-commerce) happens on a smartphone, underscoring the need to provide a mobile app as well as a mobile website. (As a point of reference, here’s additional mobile data.) But you need more.


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