Display ads do more than look pretty.
Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness.
But a study from iProspect may have discovered an unexpected benefit of online display ads.
When Internet users were surveyed to find out what actions they took when viewing a display ad on an ad-supported Website, nearly one-third said they clicked on the ad.
More info at: emarketer.com