Multitude of sources can complicate media plans

Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting and buying technology like real-time bidding (RTB), media buyers are returning to display with big hopes—and even bigger ad budgets. eMarketer estimates display spending will reach $12.33 billion this year, nearly two-thirds of which will go toward standard banners.

Całość znajdziesz na: http://www.emarketer.com

Categories: BadaniaReklama

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment Spam Protection by WP-SpamFree