Online radio a clear favorite with teens and young adults
If young people are the voice of the future, then terrestrial radio is in trouble.
The Edison Research report “Radio’s Future II: The 2010 American Youth Study,” sponsored by Radio-Info.com, highlights the shifting sands of media usage among US teens and young adults, and the results are striking.
Waking up to the radio was a routine for 12- to 24-year-olds a decade ago, but the number who do so has sharply dwindled since. As many young people have given up their music and newspaper habits, the internet has replaced much of that activity.
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