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According to an Econsultancy survey on consumer attitudes toward advertising, familiarity may breed contempt.

Overall, US Internet users were most likely to say they “hated” advertising on television. But some of the variation by age suggests that users most affected by different advertising tend to be most annoyed by it. Two-fifths of respondents ages 18 to 24 hated ads on sites such as YouTube and Hulu, along with 20% of 25- to 38-year-olds, compared with just 10% of respondents ages 55 and older. Relatively few of those older respondents watch online video compared with their Gen Y counterparts.

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