Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. With the duopoly taking in about two-thirds of US digital ad revenues, that leaves Read more…
But interstitials and some types of video ads were seen less favorably In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer Read more…
Rosnąca popularność urządzeń przenośnych z dużymi ekranami ma coraz większy wpływ na segment reklamy mobilnej – wynika z raportu firmy Adobe. – Współczynnik zaangażowania i konwersji w tych urządzeniach jest uderzający – podkreśla Tim Waddell, Read more…