10 Tips to increase App Store Ranking

1. Use the title to your advantage
Apps can have pretty long titles. Make sure to take advantage of this. Instead of just naming your app “Pirates” instead name it “Pirates: A fun and free game” for example. This makes sure people searching for any of the words can find you through their searches. This in turn leads to more visibility and more downloads. More downloads in turn leads to higher ranking.

2. Have relevant keywords in the app description
Similar to the above point you need to take advantage of the description. If you have a game you might want to have “fun”, “action”, “fps” and so on in your description. However you don’t need to have “fun game”, “action game” separate. It should look like this: “fun, game, action”. Also, the words in your title doesn’t need to be in the app description. Use this space for other words!

3. Use Facebook Connect
If your app is connected to the users Facebook account their friends will see that they are using it. They can also invite their friends via Facebook. This will lead to more downloads. You should also mention something about Facebook in your description, your Facebook Fan Page or the ability to follow your Facebook friends for example. By doing this you might rank on the search term “Facebook” which is one of the most searched apps.

4. Have a free version

See more at: http://www.itaxsmart.com

Korzystasz z telefonu podczas przerwy reklamowej? Reklamodawcy wyświetlą na nim spoty emitowane właśnie w telewizji

Firma Xaxis należąca do globalnego holdingu WPP oferuje reklamodawcom system Sync – możliwość emitowania reklam na ekranach urządzeń mobilnych w tym samym czasie, co w telewizji. Podobne testy prowadzi Twitter.

Przez lata głównymi wrogami reklamodawców płacących miliony za telewizyjny czas reklamowy były prozaiczne czynności wykonywane przez odbiorców, takie jak wyjście do kuchni po herbatę czy wizyta w toalecie. Nowy przeciwnik jest bardziej wyrafinowany. Jak twierdzi Brian Lesser, CEO Xaxis w wypowiedzi dla AdAge, ponad połowa osób oglądających telewizję korzysta równocześnie z innych urządzeń mobilnych.

Powstałą w 2011 r. firmę Xaxis opisywaliśmy wtedy na naszych łamach jako platformę do zarządzania zgromadzonymi danymi, która „uwzględnia informacje na temat komunikacji z odbiorcami w kanałach online i offline, co pozwoli klientom na dotarcie do ściśle określonych odbiorców za pośrednictwem różnorodnych form reklamy display, wideo, mobile marketingu i płatnych mediów społecznościowych”.

Jak działa Sync?

www.marketing-news.pl

21 Ways to Promote Your Mobile App

2013 is mobile’s year (finally). As a marketer, it’s critical to understand your audience’s mobile usage to ensure they can find you when, where and how they’re looking for your business on the device of their choice.

Not all mobile entryways are created equal.

1 out of every 3 visitors to the average retail website is mobile only according to comScore. This means that you must provide an optimal mobile experience or you’ve lost a third of your potential audience. To that end, you need to know what device your prospects are using.

78% of smartphone users access a retail site via a mobile app. This makes sense since smartphone users are on-the-go seeking targeted information using less data that a mobile app provides.
56% of tablet users access a retail site via a mobile browser. Known as couch commerce, tablet users are in a shopping mode where they’re researching different options.

ComScore data also shows that 63% of mobile commerce (aka m-commerce) happens on a smartphone, underscoring the need to provide a mobile app as well as a mobile website. (As a point of reference, here’s additional mobile data.) But you need more.

heidicohen.com

Facebook offers new mobile ad options

SAN FRANCISCO: Facebook’s development as a mobile business has taken another step with the launch of a new advertising network that can serve ads to third-party apps.

The Audience Network product was unveiled at a developers’ conference in San Francisco and effectively offers all the features of existing Facebook ads to other apps, including the targeting and measurement facilities. As well as banner and interstitial ads, it delivers a native format.

“The mobile ecosystem needs a way to deliver these kind of native, personalised ads to people, and I’m glad that we can deliver more than one million active advertisers to your apps,” Facebook’s chief executive Mark Zuckerberg told developers.

“This is the first time we’re going to help you to monetise in a serious way on mobile,” he added, in remarks reported by the BBC.

TechCrunch said that the new product would sit well with Twitter’s MoPub mobile ad exchange. It explained that MoPub was not a network but rather a tool to help publishers manage multiple ad networks which now included Facebook’s Audience Network.

http://www.warc.com

Facebook just made its boldest moves yet to become the Google of mobile apps

Facebook announced a shedload of new features today at F8, a conference for its developers. The new features include a “Like” button for mobile apps, the ability for apps to “deep-link” to things inside other apps—cross-functionality that today usually requires people to exit one app and navigate through another—and the ability to log in to third-party apps “anonymously,” which in reality is the ability only to decide what specific information you share with other apps (thanks a lot, Facebook). As expected, the company also announced a mobile ad network.

http://qz.com/