Śledzenie pobrań aplikacji w kampaniach AdWords

Coraz częściej AdWords wykorzystywany jest do promocji aplikacji? Aplikacje te promujemy przede wszystkim w wyszukiwarce, w stronach mobilnych Sieci reklamowej Google jak również w aplikacjach Sieci reklamowej.

W celu zwiększenia efektywności działań reklamowych, szczególnie przydatne jest śledzenie pobrań aplikacji. Pozwala ono na sprawdzenie, które elementy kampanii są szczególnie efektywne w promocji tej aplikacji.
Śledzenie pobrań apliacji na Androida

Śledzenie pobrań aplikacji na Androida jest bardzo proste. Wystarczy kliknąć kilka przycisków w AdWords i pobrania te będą pokazywane w interfejsie. Bez żadnych dodatkowych kodów.


Facebook’s Mobile Ad Network Is Called “Facebook Audience Network” And Here’s How It Works

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook’s vast trove of personal data, according to multiple sources. It could let developers monetize, advertisers buy more mobile impressions than News Feed can fit, and Facebook earn money without cluttering its own apps with more ads.

Facebook began testing a mobile ad network in 2012. Because it was just a targeting layer on top of existing ad networks that it had to split revenue with, margins weren’t high enough so Facebook paused it to focus on its native monetization efforts.

Then in September 2013 it announced it was rebooting mobile ad network tests and this time it would work directly with advertisers and publishers (apps that host the ads) which would let it keep more of the bounty. On Facebook’s Q1 2014 earnings call, COO Sheryl Sandberg mentioned these ad network tests saying “Our initial efforts show a lot of promise and we’ve gotten good feedback from marketers.” This week, Re/code’s Mike Isaac reported that Facebook would officially launch the ad network at its f8 developer conference next week.

Facebook declined to comment, but I can now confirm Isaac’s report and have discovered more details about the project, including that it’s named Facebook Audience Network (FAN). It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market.


iBeacons have exciting possibilities outside of retail

Bluetooth Low Energy beacons hold promise for sectors other than retail and will transform how businesses operate

There’s been a lot of noise about iBeacons since they launched with iOS7 last summer, and much of the discussion has focused on how they benefit retailers and add to the in-store shopping experience. Earlier this year, EMA Retail Research released the findings of a survey of 50 international retailers. It reported that 55% already have their own smartphone apps, 87% are using digital strategies to increase revenues whilst four-fifths of the chains said they expect these strategies to increase footfall.

At their core, Bluetooth Low Energy (BLE) beacons are simply communication tools that interact with other devices by sending a signal over a Bluetooth Low Energy connection. They make it effortless and economical to connect with more than 300 million smartphones running Apple i0S7 or Android Jelly Bean 4.3 and enables businesses to set up transmitters which can alert nearby smartphones to their presence.