Badania

Best Ads Feature Deals

Everyone likes a discount According to an Econsultancy survey on consumer attitudes toward advertising, familiarity may breed contempt. Overall, US Internet users were most likely to say they “hated” advertising on television. But some of the variation by age suggests that users most affected by different advertising tend to be Read more…

By admin, ago
Badania

Is the Click Still King?

ROI lags behind in measurement Online marketing has been touted for its measurability, a quality that should make it easy for marketers to determine effectiveness and value for money. Despite widespread recognition that the click-through does not measure the full effect of an online ad—even ones placed with direct response Read more…

By admin, ago