Why You Need a Strategy for Social Media

Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary Całość znajdziesz na: http://www.emarketer.com

What Works in Online Video

According to analysis of video ad network YuMe, online video viewers became less likely to click on preroll ads, or watch them to completion, over the course of 2009. Between Q1 and Q4, click-through rates trended steadily downward, from 1.88% to 0.74%. Completion rates dropped as well, to 66.3% in Read more…