Reklama

Mobile App Users Warm to Rewarded Video

But interstitials and some types of video ads were seen less favorably In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to Read more…

By admin, ago
Badania

Adobe: większe ekrany mobilne napędzają rynek reklamy

Rosnąca popularność urządzeń przenośnych z dużymi ekranami ma coraz większy wpływ na segment reklamy mobilnej – wynika z raportu firmy Adobe. – Współczynnik zaangażowania i konwersji w tych urządzeniach jest uderzający – podkreśla Tim Waddell, dyrektor marketingu w Adobe. Dane zebrane za pomocą narzędzi Adobe Media Optimizer i Adobe Social Read more…

By admin, ago
Badania

Only 34% of Facebook Ad Sales Conversions Are Via Mobile

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014’s fourth quarter, just 34 percent of the social media giant’s conversions—either a sale, download or completed lead-gen form—came from smartphones and tablets. This new stat, from Marin Software’s quarterly Global Online Advertising Index, means nearly two-thirds of Read more…

By admin, ago