New report shows they have multiple concerns with agencies According to 71 percent of recently surveyed advertisers, agencies are struggling to adapt programmatic and want to shake up agency-client relationships. Infectious Media interviewed 200 marketers in the North America; Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC) Read more…
Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continues to evolve. Eunice Kim, media planner at Toyota North America, spoke with eMarketer’s Sean Creamer about how changes in programmatic advertising are creating Read more…
Different ad buyers feel the effects of header bidding differently To understand how ad buyers are implementing header bidding, it’s critical to have foundational knowledge of what header bidding is and how it works. At its core, header bidding is a programmatic tool that allows publishers to offer ad inventory Read more…
