Marketing

AppNexus and Rubicon Project launch Prebid.org

AppNexus and Rubicon Project launch Prebid.org hailing open-source approach to header bidding AppNexus, Pubmatic and Rubicon Project have announced the official launch of Prebid.org, an independent organization aimed towards helping adtech players and premium publishers challenge the dominance of Google’s DoubleClick with an open-source approach to header bidding. The pairing Read more…

By admin, ago
Badania

The State of Video Ad Viewability in 2017

In 2017, YouTube ad viewability continued to lead the industry. The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. Across the rest of the web and apps, average video ad viewability is 66%. For all video ads, mobile and tablet continue to Read more…

By admin, ago
Badania

Adobe: większe ekrany mobilne napędzają rynek reklamy

Rosnąca popularność urządzeń przenośnych z dużymi ekranami ma coraz większy wpływ na segment reklamy mobilnej – wynika z raportu firmy Adobe. – Współczynnik zaangażowania i konwersji w tych urządzeniach jest uderzający – podkreśla Tim Waddell, dyrektor marketingu w Adobe. Dane zebrane za pomocą narzędzi Adobe Media Optimizer i Adobe Social Read more…

By admin, ago
Badania

Only 34% of Facebook Ad Sales Conversions Are Via Mobile

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014’s fourth quarter, just 34 percent of the social media giant’s conversions—either a sale, download or completed lead-gen form—came from smartphones and tablets. This new stat, from Marin Software’s quarterly Global Online Advertising Index, means nearly two-thirds of Read more…

By admin, ago